L'Archipel - Brand Design

The client's vision for L'Archipel was to create an exceptional urban oasis along the Brisbane River, providing residents with a haven of peace in the heart of the city. The primary goal was to establish L'Archipel as a symbol of elegance, stability, and serenity, with panoramic views and a unique setting that captures the gentle beauty of the river. The client aimed to attract discerning individuals seeking a luxurious and tranquil living experience. As the project lead for L'Archipel, my role involved translating the client's vision into a compelling brand identity and logo design. Extensive research was conducted to understand the target demographic and the unique selling points of the property, emphasizing the panoramic views and the serene riverside location. The logo symbolizes a combination of an anchor and a rope and was carefully crafted to evoke a sense of stability, elegance, and a connection to the riverfront. I collaborated closely with the client to ensure that the branding elements were seamlessly integrated into various touchpoints, including promotional materials, signage, and digital platforms. The goal was to create a cohesive visual identity that reflected the sophisticated and tranquil living experience offered by L'Archipel.