Independent Consultant for Branding and Market Expansion

Worked as Independent International Business Consultant for a US confectionary company, My Better Batch Responsibilities included: ➢ Competition analysis ➢ Analysis of the international target market and trade regulations ➢ Project management ➢ Working in global virtual teams ➢ Presentation of the consulting project findings and recommendations to the client ➢ Leading and coordinating a global virtual team ➢ Development of an international market expansion strategy, including: ▪ Strategic analysis and recommendations regarding the market entry mode ▪ Marketing and promotion ▪ Product adaptation for the new market