Crafted the Brand Strategy & Identity of Rehmat-e-Shireen, a staple retail outlet in Karachi that sells sweets and baked goods.

An analysis of the brand identity and strategy of Dari Mooch, a haircare brand for men. Started from ecommerce, has now become the biggest player in the market.

Led an X-Culture project with teammates from 4 different countries to create a market expansion plan for a notable US confectionary brand called MyBetterBatch

Conducted in-depth market research on children's snack consumption patterns and provided actionable insights to improve product positioning and strategies