Primary Market Research for Snack Choices Among Children

➢ Conducted primary market research on the consumption patterns and snack food choices of children in the 5-15 years demographic ➢ Identified the key factors influencing children's ready-to-eat food choices, including taste, packaging, marketing, and parental influence ➢ Discovered the various combinations of ready-to-eat snacks consumed by children ➢ Analyzed the consumption patterns of ready-to-eat foods among children, focusing on frequency, quantity, and types consumed along with the occasions and settings involved. ➢ Assessed the role of parental guidance, peer influence, and advertising in shaping children's snacking behaviors ➢ Analyzed favorite snack brands amongst children that contribute to brand recall and loyalty among children ➢ Identified the prevailing barriers to snacking for children aged 5-15 years