My Role: I was the sole WordPress website designer, developer, and graphic designer for the Krank Golf Easy Pay website. I designed all site elements, including typography, graphics, and colors, to align with Krank Golf's Formula 11 branding guidelines, which I created.

Project Description: The Krank Golf Easy Pay website lets clients purchase golf clubs with a down payment and gives them various payment options. When an order is processed, the information is automatically sent to Krank's CRM, KEAP. I created a shopping cart that handles orders with a deposit and tracks the client's payment history and balance. Additionally, I built a portal where users can edit their contact, order, and payment information.

Client Relationship: Krank Golf has been my client for over 14 years. During this time, I have developed three primary websites, over 20 mini-sites, landing pages, and click funnels for them, in addition to creating hundreds of graphics.

Challenge: Design an appealing UI/UX website based on Krank Golf's Formula 11 branding guidelines for an e-commerce site. Integrate all shopping cart and checkout pages into a single page, adhering to seamless user experience principles. Implement a payment system enabling customers to purchase a Krank Golf Driver with a $99.00 down payment, with multiple options for subsequent payments. Ensure seamless integration of order details into Krank's CRM, KEAP.

Solution: I utilized WooCommerce and various Woo Addons to create a visually appealing and functional UX/UI website. This involved customizing WooCommerce code to allow for different payment options through a child theme. A key enhancement was embedding a shopping cart at the bottom of the homepage to keep users engaged and drive sales. Additionally, the site features a form that, when submitted, inputs data into KEAP CRM, enabling the creation of new contacts and sales leads.

Client: Krank Golf

Date: 2021

• WordPress Development

• WooCommerce Modification

• Elementor

• Custom Web Design

• UI/UX Design

• Theme Customization

• KEAP CRM Order Integration

• Custom CSS3, HTML5, JS, and PHP

• Child Theme

• Custom Graphics

• Brand Creation