ID My Bag Redesign

I was tasked with redesigning IDmyBag.com to modernize its look and attract more users. This project focused on enhancing usability, streamlining navigation, and visually refreshing the site to help increase customer engagement. Problem Statement The previous design was outdated and contributed to a decline in user visits and engagement. The primary goal was to create a cleaner, more inviting interface while emphasizing the unique, customizable nature of the product.

Updated Logo: Developed a fresh logo that reflects a modern, travel-centric brand identity.

User Personas: Created detailed personas to guide the redesign toward user needs and pain points.

Style Guide: Developed a cohesive style guide with a modern color palette, typography, and button styles to align with current design trends.

Enhanced UX Flow: Simplified navigation and streamlined the customization process to make it more intuitive for users.

Product Pages: Redesigned product pages to showcase tag options, including color, text, and material choices, with improved preview capabilities.

Future Steps

Etsy Shop: Expand the brand’s reach by creating an Etsy shop for additional online visibility.

Updated Logo: Refine the logo further to ensure it fully represents the brand’s new identity.

Social Media Content: Develop social media content to build awareness, showcase designs, and engage with potential customers.