Built with Framer
Designing with empathy for people in emotional distress
Gábor Balogh
Building a product around trust and empathy
Tabuk Villája is a therapy room booking service based in Budapest. It was founded by a therapist-business duo to help professionals who lack the legal and operational support to run their practice smoothly — and to offer clients a transparent, calm experience when searching for help.
Testing the market with a limited launch
The first version of the site launched with 12 therapists. It was intentionally minimal and tailored to their expectations. The goal was to validate the need — and it worked. The rooms were fully booked, and the team prepared to scale.
The MVP helped validate demand, but the design was far from refined
Creating an experience that adapts to mental state
The second version of the site was designed to emotionally match each visitor. It avoids cheerful visuals and instead uses subtle video, clear structure and refined UX to serve people who are not in a happy place. Search was improved, content expanded, and a more thoughtful booking flow was introduced.
The new design connects on an emotional level, using video, clearer structure, and refined UX to support users in vulnerable moments.
Replacing spreadsheets with a real system
As demand grew, managing bookings and contracts manually became unsustainable. I helped them automate their workflows starting with contract automation, saving 75+ minutes per day, then building a fully transparent Airtable CRM with Make automations across the pipeline.
Clear impact in product and operations
Full booking in 2 locations
Growing therapist network
75+ minutes saved daily
5.0 and 4.4 Google ratings
This project combined emotional design, no-code execution and operational thinking. A great example of how product design can support real-world growth.
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Posted Jun 4, 2025
Designed an emotionally safe service from MVP to full scale, blending clear UX, Framer, and automation to support therapists and clients alike.
