Hotplate - Website Design

Most food platforms are built for restaurants. Hotplate is built for someone running a drop out of their kitchen.

We designed the site to reflect that from the first screen.

Design approach: let the product lead, let the chefs speak. Instead of explaining the platform in abstract, we put real chefs, real food, and real product UI front and centre.

The product shows how it works — posting a drop, orders coming in, selling out. Always grounded in real people doing it: chefs, bakers, small teams.

Each section pairs the interface with what’s actually happening around it. You see the product in use, not in isolation.

The goal was to make the model feel clear without needing to explain it.

While I did the website design, development was handled by Adriano Reis at Ancorpoint Studio in Framer.

The product pages are structured around three chef jobs-to-be-done: Start, Grow, Manage — navigable via a persistent pill tab. Within each, accordion-style feature reveals let visitors self-select what matters to them, while the product UI updates in real time alongside food photography from actual Hotplate chefs.