Landing page for Ads Optimization (wip)

Madbot is a startup project by Particlebytet that specializes in advertising optimization using AI. As the product designer at Madbot, my responsibility is to create the branding that reflects the company's vision and values. In this case study, I will focus on the landing page design I created to bring more traffic to our website and convert them into using our product.

The primary goal of the landing page was to increase awareness of Madbot's conversational AI chatbots and drive conversions. We wanted to create a page that would grab the attention of visitors and clearly communicate the benefits of our product.

To create an effective landing page, I started by conducting user research to better understand our target audience and what they were looking for in a conversational AI chatbot. I also analyzed our competitors' landing pages to identify common design patterns and best practices.

Based on my research, I identified the key features and benefits of our product that would resonate with our target audience. I then developed a content strategy that focused on communicating these benefits in a clear and compelling way.

[image of competitors here]

I designed the landing page using a clean and modern layout that made it easy for visitors to understand the benefits of our product. The page included a clear headline that immediately communicated what Madbot does, followed by a section that highlighted our key features.

To add social proof, I included customer testimonials and logos of companies that had successfully used our chatbots. I also added a clear call-to-action (CTA) button that encouraged visitors to sign up for our product and learn more on what is the product about.

One of the biggest challenges I faced was finding the right balance between information and simplicity. I had to make sure that the page included enough information to convey the benefits of our product without overwhelming the visitor.

Another challenge was creating a design that stood out from our competitors' landing pages while still adhering to established design patterns and best practices.

The landing page has been successful in driving traffic to our website and increasing conversions. Our website traffic increased by 30% in the first month after the new landing page went live, and we saw a 20% increase in the number of users signing up for a free trial of our product.

Feedback from users has been positive, with many commenting on the clear and concise messaging and the modern design of the page.

Overall, the new landing page has been a success in achieving our goal of increasing awareness of Madbot's conversational AI chatbots and driving conversions. By conducting user research, developing a content strategy, and creating a clean and modern design, I was able to create a landing page that effectively communicates the benefits of our product and encourages visitors to try it out for themselves.