Content Systems by a Project Manager
KiKi Lawrence
Bringing structure and polish to social media through a project management lens.
🧠 Who’s the Client?
The Social Shift Studio is my creative studio where I offer curated visuals, content editing, and systems-based social media support for women-led brands in wellness, lifestyle, and digital products.
🎯 Project Focus
As I prepare to grow my studio’s presence on Instagram, my goal is to build a consistent, branded content system that reflects my work and attracts ideal clients.
I’m currently focused on:
Finalizing my brand kit (logo, fonts, colors, voice)
Creating demo content to showcase my editing + design skills
Laying the foundation for a content plan that supports consistency & engagement
Pictured: Organized Asset Library in Google Drive and Canva
📦 What I Created So Far:
To support a polished launch and sustainable growth, I built internal systems to manage and prep my content:
🗂️ Content Hub – for weekly post planning, batching, and scheduling
🎨 Branded Canva Templates – for reels covers, IG quotes, and educational content
📁 Organized Asset Library – structure for delivery readiness in Google Drive
🧱 IG Feed Grid Mockup – showing how my first 9–12 posts will look together
💡 How This Reflects My Project Management Style:
I build systems before content goes live to prevent burnout and improve efficiency
I apply the same structured, high-standard workflow I used in corporate project management roles
Every visual asset is tied to a goal and an organized delivery system
I use tools like Google Drive and Canva to ensure smooth content flow
Pictured: Brand Kit, Asset Library, Palm Trees - Inspired by my colors and logo
✨ Results / Takeaway:
This system will allow me to produce polished content weekly without burnout. It also serves as a plug-and-play system that I can now adapt for client accounts, making me more efficient and delivering consistent, on-brand results for every project.
Pictured: My colleague provided a five star review that speaks to my project manager skills.
Want help building a clean, repeatable content system for your brand? Let’s map it out together.
📅 Book a quick creative call here → https://calendly.com/time2conquer/30min
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Posted Jun 23, 2025
How I built a content system to organize, design, and plan social posts for a consistent, branded Instagram presence
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