CapCut Short-Form Video Editing | LipLab Review 💄🎥
KiKi Lawrence
Bringing branded beauty experiences to life—one curated video at a time.🎥
Who is LipLab? 👄
LipLab is an experiential beauty retail brand that allows customers to create personalized lipstick shades through interactive, in-store experiences. For this project, I created a short-form UGC-style video to highlight the brand experience and showcase the unique process in an engaging, scroll-stopping format.
My Approach 🎬
Edited a short-form video using CapCut
Applied trending transitions and timing techniques for Reels and TikTok
Selected trending audio from Instagram’s library to align with beauty/lifestyle content
Created a custom thumbnail featuring the LipLab logo for branding
Added on-screen captions and product visuals to boost engagement and retention
Tools Used 🧰
CapCut (Editing Platform)
Instagram & TikTok (Platform Strategy)
Canva (Thumbnail Design & Logo Placement)
Trending Audio Platforms (Reels/TikTok discovery tools)
Results ⭐️
✅ Created a polished, high-energy video that aligns with current IG/TikTok trends
✅ Optimized visuals and pacing for mobile engagement
✅ Highlighted brand value through authentic storytelling and aesthetics
Book Your Custom Video Edit 🎥✨
Ready to turn scattered clips into a curated story through short-form content?
📅 Book a free discovery call (https://calendly.com/time2conquer/30min ) to get started!
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Posted Jun 15, 2025
Edited a fun, music-matched recap of my LipLab experience—showcasing visuals, vibe, and the full process in a short-form video review.
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