Curated Instagram Feed for Personal Brand
KiKi Lawrence
From Financial Diary to Strategic Brand Example ✨
This project showcases how I transformed my personal finance Instagram into a cohesive and purposeful page, demonstrating the same systems and design strategy I now offer to clients.
Who is Kifinancejourney?
Kifinancejourney is a personal Instagram account I launched to document my journey toward financial clarity. The page offers inspiration, transparency, and practical tips for women seeking to enhance their financial well-being and improve their money mindset.
My Role 📲
Planned and curated the IG feed for consistency
Designed all posts and graphics using Canva
Aligned content to 3 content pillars (finance updates, money mantras, financial tips)
Created a simple posting system for batching and reuse
Wrote all captions and selected relevant hashtags
Established a cohesive visual identity using brand colors and fonts
The Problem I Solved
This page, like many small brands and passion projects I've supported, had value to offer, but lacked a clear system or visual direction.
It needed:
A cohesive aesthetic
A strategic content plan
Polished visuals
Clear storytelling and structure
Results & Takeaways 📈
✅ Built a consistent, on-brand Instagram grid
✅ Streamlined content themes for easier planning
✅ Created a system that’s repeatable and scalable
✅ Showcased my ability to transform “scattered” content into a clear brand experience
Pictured: A colleague provided a 5 star review about my services.
If you're ready to elevate your brand, let’s talk about how I can support your goals.
Book a free discovery call here 👉🏽[https://calendly.com/time2conquer/30min]
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Posted Jun 15, 2025
A custom-designed Instagram feed showcasing intentional layout, brand color coordination, and cohesive post visuals.
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