Social Media Strategy for B2B SaaS Company

This social media strategy project provided strategy and content creation for Workday, oCHRO, industries and personalized products (Adaptive Planning, Peakon, VNDLY, Strategic Sourcing) across their LinkedIn and Twitter accounts.

Strategies were generated to achieve and improve Workday's business and communications objectives, with a data-first mindset.

I lead the organic development and growth of various communities and social media activities across Workday's social ecosystem.

I developed content pillars and social calendars aligned with KPI’s, business objectives, corporate priorities, and overarching marketing and social. I researched, crafted, and published interactive, thoughtful, intelligent, and provoking content that encourages community participation. I helped identify influencers and seek user-generated content if appropriate for Workday.

I analyzed performance results using statistical techniques and analytics tools and translated that data into actionable insights.