Boosting Sales through SEM with 6.9 ROAS

I managed multiple Google Ads campaigns for a women's athleisure brand during January 2023. The campaigns delivered impressive results, showcasing my ability to optimize ad performance and drive conversions in a competitive market.

Key Metrics:

Total Cost: ₹1,859,752.17

Total Impressions: 14,427,931

Total Clicks: 278,532

Average CPC: ₹6.68

Total Conversions: 5,395.75

Total Conversion Value: ₹12,931,520.60

ROAS: 6.95

Cost per Conversion: ₹344.61

Conversion Rate: 1.28%

Performance Highlights:

High Conversion Value: Achieved a total conversion value of ₹12,931,520.60, reflecting the effectiveness of the campaigns in driving sales.

Significant Reach: Generated 14,427,931 impressions and 278,532 clicks, indicating a wide reach and strong engagement with the target audience.

Cost Efficiency: Maintained an average cost per click (CPC) of ₹6.68 and a cost per conversion of ₹344.61, ensuring efficient use of the advertising budget.

Strong ROI: Achieved a conversion value/cost ratio of 6.95, demonstrating a solid return on investment for the client.

Variety of Campaigns: Managed various campaign types, including Performance Max, Search, and Discovery, to optimize performance across different ad formats and platforms.

This project reflects my expertise in managing and optimizing Google Ads campaigns for e-commerce brands, driving substantial value and growth for clients.

For more details on my work and to discuss how I can help with your next project