In this role, I have successfully managed to:

Analyze Performance Data: Continuously review campaign metrics to identify trends and areas for improvement.

Optimize Campaigns: Refine targeting, ad copy, and bidding strategies to reduce cost per conversion and increase sales.

Client Communication: Regularly update stakeholders with detailed reports and insights to inform strategic decisions.

This comprehensive approach has significantly contributed to the brand’s online visibility and sales growth in the competitive premium backpack market.