Strategic Google Ads Management for a High-End Backpack Brand
Sumedh Lokhande
Brand Strategist
Performance Marketing Specialist
Search Engine Marketing
Purchases/Sales: 14.6M
Conversions: 1.77K
Cost per Conversion: ₹1.47K
Total Cost: ₹2.61M
In this role, I have successfully managed to:
Analyze Performance Data: Continuously review campaign metrics to identify trends and areas for improvement.
Optimize Campaigns: Refine targeting, ad copy, and bidding strategies to reduce cost per conversion and increase sales.
Client Communication: Regularly update stakeholders with detailed reports and insights to inform strategic decisions.
This comprehensive approach has significantly contributed to the brand’s online visibility and sales growth in the competitive premium backpack market.
