Achieving 8X RoAS with Google ads Campaigns









Achieved ROAS of 8.79 with Spend of ₹2.96M

For a recent project, I managed a Google Ads campaign for a client from January 1, 2023, to June 30, 2023. The campaign delivered impressive results, showcasing my expertise in optimizing ad performance and driving conversions.



Key Metrics:

• Conversion Value/Cost Ratio: 8.79
• Total Conversions: 24.2K
• Cost per Conversion: ₹122
• Total Cost: ₹2.96M

Performance Highlights:

1. High ROI: Achieved a conversion value/cost ratio of 8.79, indicating a strong return on investment for the client.
2. Significant Conversions: Generated 24.2K conversions, demonstrating the effectiveness of the ad targeting and creative strategies employed.
3. Cost Efficiency: Maintained a cost per conversion of ₹122, ensuring that the budget was utilized efficiently to maximize conversions.
4. Consistent Performance: The campaign maintained a steady performance throughout the six months, as depicted in the detailed graph.

This project reflects my ability to manage and optimize large-scale advertising campaigns, driving substantial value and growth for clients.



For more details on my work and to discuss how I can help with your next project, visit my Contra