Achieving 8X RoAS with Google ads Campaigns
Sumedh Lokhande
Achieved ROAS of 8.79 with Spend of ₹2.96M
For a recent project, I managed a Google Ads campaign for a client from January 1, 2023, to June 30, 2023. The campaign delivered impressive results, showcasing my expertise in optimizing ad performance and driving conversions.
Key Metrics:
Conversion Value/Cost Ratio: 8.79
Total Conversions: 24.2K
Cost per Conversion: ₹122
Total Cost: ₹2.96M
Performance Highlights:
High ROI: Achieved a conversion value/cost ratio of 8.79, indicating a strong return on investment for the client.
Significant Conversions: Generated 24.2K conversions, demonstrating the effectiveness of the ad targeting and creative strategies employed.
Cost Efficiency: Maintained a cost per conversion of ₹122, ensuring that the budget was utilized efficiently to maximize conversions.
Consistent Performance: The campaign maintained a steady performance throughout the six months, as depicted in the detailed graph.
This project reflects my ability to manage and optimize large-scale advertising campaigns, driving substantial value and growth for clients.
For more details on my work and to discuss how I can help with your next project, visit my Contra
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Posted May 30, 2024
Sumedh implemented Performance Max campaigns that achieved a 5X return on ad spend for a retail brand, significantly improving their marketing efficiency.
