Perifit Influencer Marketing

Starting in Jan 2024, I worked with Perifit to hone in on their influencer marketing strategy and work to focus their efforts while improving metrics. This work entailed further defining their target audience and countries, establishing guidelines for the types of influencers they work with, and streamlining processes to improve efficiencies. In Q1 alone, this work resulted in the CPA improving by 26.9% and CVR increasing by 0.55%. Throughout my time with them, a few successful influencers I partnered with included:

Caroline Parker