850CE: Bespoke Roaster Branding and Concept Design

850CE is a self-initiated brand concept for a bespoke coffee roastery. Starting from a hero-section brief, I expanded the direction into a complete identity system, including the name, logo, typography, colour palette, packaging, and responsive web concepts.

The visual direction avoids familiar coffee imagery. Instead, it draws on the tactile side of the ritual, from grain and heat to landscape and personal taste, creating an identity built around customised blends and considered daily routines.