Sorot Media - Political News Brand Identity Design

Created a powerful brand identity for Sorot Media, an innovative platform simplifying complex political news for Indonesian audiences. The challenge: design a memorable logo that captures their mission of highlighting key political events. The concept draws from 'sorot' (highlight in Indonesian), using a highlight marker as the key visual element. The final design merges modern typography with a dynamic highlight stroke, symbolizing the brand's role in illuminating political discourse.

Design Elements: Clean, bold typography for instant readability Highlight stroke element that doubles as a motion device High-contrast color palette (yellow & black) for maximum impact Versatile design system adaptable across all platforms Deliverables: Primary & secondary logo variations Brand color system Typography guidelines Social media templates Brand usage guide The result: A distinctive, purpose-driven brand identity that perfectly positions Sorot Media as a modern political news platform. The logo effectively communicates their core mission of making political information more accessible while maintaining a professional, trustworthy appearance. Timeline: 2 weeks Industry: Media & News