Brand & Identity: Food

This project for "Risol Mbok Lioe" showcases my ability to create a nostalgic yet timeless food brand identity system featuring a hand-illustrated character that communicates authenticity, tradition, and culinary craftsmanship. The warm, earthy color palette and careful attention to proportion and grid systems ensures this brand identity works flawlessly across all applications.

Industry Specialization: Deep experience in food & beverage brand identity

Character Illustration: Custom illustrations that capture brand personality

Heritage Branding: Ability to convey tradition while maintaining modern appeal

Technical Excellence: Meticulous attention to grid systems and proportions

Custom logo design with character illustration

Complete brand identity system

Logo variations for different applications

Typography selection and customization

Strategic color palette development

Brand guidelines documentation

Menu design and packaging applications

Implementation guidance

Discovery & Research: In-depth consultation to understand your food brand's history, values, target audience, and competitive landscape

Concept Development: Creation of multiple design directions based on research, including character sketches and refinement

Identity System Design: Development of comprehensive brand elements that work across all touchpoints

Refinement: Collaborative revision process to perfect your chosen direction

Technical Preparation: Grid-based refinement and preparation of all deliverables in appropriate file formats

Implementation Guidance: Support in applying your new brand identity consistently

Every F&B client receives:

Primary logo with illustrated character in vector format

Secondary and simplified logo variations

Brand guidelines with character usage specifications

Color codes (RGB, CMYK, HEX, Pantone)

Typography specifications

Application examples including menu, signage, and packaging

All source files in industry-standard formats

Storytelling Through Illustration: Creating characters that convey your brand's unique history

Authenticity: Designs that feel genuinely connected to culinary traditions

Technical Precision: Grid-based approach that ensures consistency across all applications

Strategic Thinking: Brand identities that solve business challenges, not just look appealing

Industry Knowledge: Understanding of F&B-specific requirements for different applications

Brand Recognition: Distinctive character-based identity that customers remember

Emotional Connection: Nostalgic design elements that build trust and loyalty

Versatility: Identity system that works across digital and physical touchpoints

Long-Term Value: Timeless design approach that won't quickly become dated

Implementation Support: Guidance to ensure consistent brand application

Ready to create an authentic, character-driven food brand identity that tells your culinary story? Let's collaborate on a brand system that honors your heritage while positioning you for future growth.