Mina Boutique is an Italian reality about fashion and clothing established since 1966.

The brand needed something more interesting in its shop, so we created some walk-ins and events mainly for locals (sponsored via Facebook) and developed a zine in order to give something more to the customers interested about back stories and products.

In the meantime the work has been donealso online, creating a new website, capable of offering a good service for the time in which we are, with responsive design, data analysis with also the helping hand of social networks.Instagram is key for getting new customers. So we had to create content(both visual and written) in order to achieve the desired quality of brand awareness with also a customized and cutting-edge aesthetic.

marketing plan

content creation

art direction

website creation

SEM/SEO

ADV

UX research

graphic design

The greatest innovation for the brand was to create a proper and efficient website with an e-commerce.The website was intended to be hyper efficient, hence I studied the most efficient case studies of clothing e-commerces and in the meantime the Mina Boutique's website had to be premium, luxury and exclusive, so we made a product selection section, a''new drops'' area and we used black and fonts to reach the result we intended since the beginning.