A Social Strategy for a Niche Perfume Brand 🫧
Niccolò Massari
Brief
NoteFluide is a brand new project that interprets the synesthesia between music and perfumes.The result is a line of 5 fragrances that can both be smelled at and listened to. Because while developing the 5 scents with premium ingredients, music has been composed for each one of them. Every piece describes in music the notes of the perfumes.The brand needs to be positioned in aLuxury environment, for this the concept of synesthesia and 5 senses fits in a good way with the intention.
Activities
brand manual
social media strategy
art direction
influencer marketing
graphic design
luxury experience
Ideate
We developed the content strategy in order to be present on all main social platforms(FB, IG, YT and TT).The content is organically growing both in numbers and in themes. We are aiming to entertain by educating on the niche perfumery world, our journey, the curiosities and we are also trying to continue the theme of synesthesia using a vivid aesthetic in association with music.
Design
Like this project
Posted Aug 8, 2024
I created and realized a Social Media Content Strategy, involving also Influencer Marketing and allowed the brand to join Pitti Fragranze.
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