The Miller –– Brand Identity

The Miller is a space designed for artists, producers, and brands that understand music’s power to transform, connect, and endure. The studio transforms raw ideas into bold, high-quality audio experiences that resonate deeply—crafting sound that is both timeless and ahead of its time.

To design a refined and minimalist brand identity that reflects The Miller’s premium audio craft.

Merging nostalgia with modernity, The Miller logo draws inspiration from the cassette tape—a timeless icon of music culture. The circular cutouts within the logo mirror the reels of a cassette, symbolizing movement, rhythm, and precision. A black and white palette was chosen to convey contrast, clarity, and sophistication. The typography is clean and intentional, supporting the brand’s minimalist aesthetic while allowing the logo and messaging to take center stage.