Formm — Brand Identity by Cerwarh _Formm — Brand Identity by Cerwarh _

Formm — Brand Identity

Cerwarh _

Brand Design

Adobe Illustrator

Adobe Photoshop

Fashion & Apparel

ABOUT

Formm is a premium activewear brand designed to transition seamlessly from the gym to daily life.

OBJECTIVE

To establish a unique and memorable identity that communicates Formm’s commitment to high-quality, functional, and stylish apparel designed for both peak athletic performance and everyday wear.

SOLUTION

Formm’s identity comes to life through a a sleek sans-serif logotype featuring a custom ‘m’ that flows gracefully, symbolizing movement and the brand’s active essence. The logo mark is inspired by the motions of running, sprinting, and jogging, and symbolizes the collective energy of runners in motion. With grey as the primary color, the identity embodies sophistication and reinforces Formm’s commitment to delivering premium-quality products that blend performance and style seamlessly.