Formm — Brand Identity

Formm is a premium activewear brand designed to transition seamlessly from the gym to daily life.

To establish a unique and memorable identity that communicates Formm’s commitment to high-quality, functional, and stylish apparel designed for both peak athletic performance and everyday wear. 

Formm’s identity comes to life through a a sleek sans-serif logotype featuring a custom ‘m’ that flows gracefully, symbolizing movement and the brand’s active essence. The logo mark is inspired by the motions of running, sprinting, and jogging, and symbolizes the collective energy of runners in motion. With grey as the primary color, the identity embodies sophistication and reinforces Formm’s commitment to delivering premium-quality products that blend performance and style seamlessly.

PROJECT INQUIRIES: CERWARH@GMAIL.COM

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