The average app loses 77% of users within the first 3 days.
Not because the app is bad.
Because onboarding is broken.
Here's what broken onboarding does:
→ Asks for permissions before showing value
→ Forces sign-up before letting users explore
→ Dumps features instead of guiding one action
Here's what great onboarding does:
→ Shows the core value in 30 seconds
→ Asks for only what's needed, when it's needed
→ Guides the user to their first "win"
The first session is the most important session.
If users don't feel value in 3 minutes, they're gone.
Design the "aha moment", then design backwards from it.
Below is my design for an Uber-style app, with the simplest possible onboarding.
🚀 What app has the best onboarding you've ever seen? Drop it below