The average app loses 77% by Mladen StankovćThe average app loses 77% by Mladen Stankovć

The average app loses 77%

Mladen Stankovć

Mladen Stankovć

The average app loses 77% of users within the first 3 days. Not because the app is bad. Because onboarding is broken. Here's what broken onboarding does: → Asks for permissions before showing value → Forces sign-up before letting users explore → Dumps features instead of guiding one action Here's what great onboarding does: → Shows the core value in 30 seconds → Asks for only what's needed, when it's needed → Guides the user to their first "win" The first session is the most important session. If users don't feel value in 3 minutes, they're gone. Design the "aha moment", then design backwards from it. Below is my design for an Uber-style app, with the simplest possible onboarding. 🚀 What app has the best onboarding you've ever seen? Drop it below
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Posted May 10, 2026

The average app loses 77% of users within the first 3 days. Not because the app is bad. Because onboarding is broken. Here's what broken onboarding does: →...