🔴 Case Study for PLASMO® gen. 🫀
⭕ PLASMO® gen is a cutting-edge company specializing in innovative healthcare solutions. The client required a modern, user-friendly website that effectively communicated their brand identity and showcased their solutions while ensuring an optimal experience across all devices.
➡️ Challenges:
• Complex Information Architecture: PLASMO® gen had diverse content that needed to be presented in an organized, easily navigable manner for different user groups.
• Brand Representation: The website needed to reflect PLASMO® gen’s innovative and professional brand while maintaining a clean and approachable look.
• Responsive Design: Ensuring the website’s functionality and aesthetics across various devices, especially given the healthcare sector’s reliance on mobile-friendly interfaces.
➡️ Approach:
• Research & Strategy
- Conducted in-depth discussions to understand the client’s goals and target audience.
- Mapped out user journeys to define the website’s structure and navigation.
• Design
- Designed a clean, modern layout using a color palette that aligns with the PLASMO® gen brand.
- Focused on intuitive navigation, clear call-to-action buttons, and minimalistic visuals to prioritize usability.
- Wireframes and prototypes were created in Figma to validate the flow and layout before development.
• Development
- Built the website on WordPress for scalability and ease of content management.
- Utilized custom post types and advanced page builders to make content updates seamless for the client.
- Ensured responsive design using flexible grids and media queries to enhance the mobile experience.
• Performance Optimization
- Implemented image compression, lazy loading, and optimized scripts to ensure fast load times.
- Integrated SEO best practices to improve the site’s visibility in search engines.
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