🔘 Logo & Brand Identity for Tuna Invest 💸
💸 Tuna Invest is a professional investment firm focused on providing modern, business-oriented financial services. Their clients range from individuals to businesses looking for reliable, strategic financial solutions in an ever-evolving market.
✅ The logo design establishes a sleek, minimalist visual identity. It emphasizes professionalism and clarity, ensuring that the brand resonates with a business audience. The use of modern, neutral tones combined with clean, structured lines represents the brand’s precision and forward-thinking approach.
➡️ Challenge: Create a brand identity that conveys Tuna Invest’s professionalism and business acumen while maintaining a modern and minimalistic aesthetic. The design had to appeal to corporate clients while being visually engaging and approachable.
⚫ Darker Version (Eerie Black hashtag#141b23): A dark, authoritative tone that communicates seriousness and dependability.
⚫ Primary Colour (Arsenic Gray hashtag#38414b): A balanced gray that signifies neutrality, professionalism, and trust.
⚫ Lighter Version (Anti-Flash White hashtag#f2f2f3): A bright, clean white for a modern, minimalistic touch that maintains visual clarity.
➡️ The new brand identity has positioned Tuna Invest as a reliable and professional brand within the financial industry. The minimalist design, bold typography, and sophisticated color palette project confidence, while still staying modern and approachable.
⭐ The choice of Frank Ruhl Libre for headlines provides an authoritative, professional feel, while Roboto for body text ensures clarity and a modern touch.
#logo #logodesign #branding #brandidentity
#financialservices