⚫ Logo & Brand Identity for Kläggeröd ⚙️
⚙️ Kläggeröd is an industrial brand that specializes in delivering high-performance solutions for professional environments. Their clients consist of businesses and professionals who require robust, reliable, and action-driven services.
✅ The logo design emphasizes a strong and bold visual identity, utilizing an industrial aesthetic to reflect the brand’s professionalism and precision. The use of clean, sharp lines paired with an intense color palette captures the essence of the brand’s identity, reinforcing its commitment to high standards.
➡️ Challenge: Develop a brand identity that conveys the strength, action, and professionalism of Kläggeröd while maintaining a sense of modernity. The design needed to appeal to a professional audience without losing its industrial roots.
🔵 Darker Version (Indigo Dye #04477A): A deep, strong blue that communicates reliability and authority in the industrial sector.
🔵 Primary Colour (Bright Navy Blue #0179D5): A vibrant tone representing trust, innovation, and dependability.
🔵 Lighter Version (Blue Jeans #57B6FE): A lighter blue used for versatility, adding brightness without compromising the brand’s core identity.
➡️ The new brand identity has successfully positioned Kläggeröd as a modern, reliable, and professional brand within its sector. The combination of strong visuals, bold typography, and industrial tones ensures that the brand stands out, while still aligning with its values of precision and excellence.
⭐ The choice of Cantana One Regular for headlines adds a bold, industrial edge, while Helvetica Neue Thin for body text ensures clarity and a sleek, modern feel.
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