August 2024

Cedar and Coast Salon is located in Madison, WI and offers hair, brow, and lash services. They want guests to have a welcoming space that helps them enhance their natural beauty and encourage self love. They want them to feel empowered, relaxed, loved, inspired, and confident.

Essentials Brand Design

The goal for Cedar and Coast's branding is to appeal to those who enjoy the outdoors, care about society and global matters, and are authentic and understanding with positive energy. They're wanting natural looking services with not as much upkeep. They’re looking for a modern, elegant, and polished appeal with a coastal charm. To bring this vision to life, we’ll use a calming color palette of blues, greens, and neutral tones. The typography will include flowing, organic lines, while hand-drawn illustrations will enhance the natural and coastal appeal.