Building a Standout Brand for The Krispy Cow Food Truck

I teamed up with The Krispy Cow to bring their food truck brand to life online. From shaping their brand voice to running social channels and promoting pop-up events, I made sure people knew exactly where to find the best burgers in town.

Content Creation: Captured drool-worthy photos, reels, and graphics that highlighted their Revival Butchery beef, seasonal specials, and the full Krispy Cow vibe.

Brand Design: Translated the cowboy aesthetic into branded menus, flyers, social graphics, and merch concepts that gave the truck a polished, memorable look.

Community Engagement: Connected with fans by responding to comments and DMs, encouraging tags and shares, and spotlighting customer love to grow organic buzz.

Promotion: Ran creative campaigns that boosted awareness of brewery pop-ups, collaborating with local partners for cross-promotion and building a wider community following.

Event Coverage: Shared live updates and behind-the-scenes content that created excitement (and just enough FOMO) to pack the truck’s events.

The Outcome 🌟 Working with The Krispy Cow, we:

Built a recognizable cowboy-inspired brand identity that stood out in the local food truck scene

Grew a loyal following across social channels through consistent, engaging content

Drove strong turnout to brewery pop-ups and community events with targeted promotions

Sparked organic buzz and word-of-mouth by encouraging customer shares and UGC

Helped establish The Krispy Cow as a go-to local favorite for craft burgers made with Revival Butchery beef 🍔✨