Building a Standout Brand for The Krispy Cow Food Truck

The Krispy Cow is a Greenville-based food truck serving bold flavors, quality ingredients, and a loyal community presence. I teamed up with The Krispy Cow to bring their brand to life online. From shaping their brand voice to running social channels and promoting pop-up events, I made sure people knew exactly where to find the best burgers in town. 🤠

Brand Identity & Visual Direction Translated the cowboy aesthetic into visual assets that feel cohesive, memorable, and true to The Krispy Cow’s playful-but-premium personality.

Content Strategy & Messaging Built a storytelling-forward content plan highlighting what makes the brand special: the craft behind the food, the team, the local community, and the unmistakable Krispy Cow character.

Short-Form Content Creation Produced engaging videos and social graphics for Instagram and TikTok designed to spark appetite and attention.

Community Engagement & Management Managed day-to-day interactions, encouraged customer participation, and nurtured a strong online presence that translated into real-world loyalty.

Campaign Execution Supported menu launches, collaborations, and event promotions with consistent cross-platform activation to keep the audience informed, excited, and engaged.

The brand’s digital presence became instantly recognizable — confident, consistent, and full of personality.

The Krispy Cow built deeper connections with its community through storytelling that highlighted real people and real moments.

Built a recognizable cowboy-inspired brand identity that stood out in the local food truck scene

Grew a loyal following across social channels through consistent, engaging content

Drove strong turnout to brewery pop-ups and community events with targeted promotions

Sparked organic buzz and word-of-mouth by encouraging customer shares and UGC

Helped establish The Krispy Cow as a go-to local favorite for craft burgers made with Revival Butchery beef 🍔✨

This project goes beyond just creating a trendy food-truck aesthetic. Together we gave The Krispy Cow a brand presence that reflects its quality, its humor, its community roots, and the genuine joy behind what they serve. My work helped transform scattered assets into a unified brand experience that feels intentional, inviting, and unmistakably theirs.