Brand & Web Designer –

Brand & Web Designer – Bike Smart Tech Startup Overview BackPedal is a startup developing smart technology to protect e-bikes from theft, combining advanced tracking with a 24/7 recovery team that helps retrieve stolen bikes quickly and safely.

Project Brief The client was looking for a designer with a strong visual sense to support multiple areas of the brand, including brand identity, pitch deck design, sales materials, and a website redesign.

My Role I led the design of the brand identity, pitch deck, and B2B sales website, creating a cohesive visual system for the brand.