Project Duration: 2 months Role: Product Designer Tools: Figma, Invision, Sketch

Role and Responsibilities: As the UX/UI designer for FamHub Network, I designed an e-Commerce website inspired by modern parenting needs to help families streamline their daily tasks and stay connected. FamHub Network serves as a comprehensive marketplace for managing family resources and communication on-demand.

In collaboration with FamHub Network, I served as the UX/UI Designer to create a parenting website that simplifies family resource management and enhances connections among family members.

Utilizing my expertise in Figma, Maze, and UserTesting, I designed an intuitive and visually appealing interface tailored to meet the dynamic needs of modern families.

FamHub Network is a comprehensive platform that empowers families to plan, organize, and stay connected with ease, ensuring a seamless experience in managing daily tasks, sharing resources, and staying informed through timely notifications.

The client approached me with a vision to create a comprehensive platform that addresses the challenges families face in managing resources, schedules, and communication. They sought an intuitive solution to streamline daily parenting tasks, ensuring families could stay organized and connected effortlessly. FamHub Network was designed to bridge this gap by offering a user-friendly website tailored to the dynamic needs of modern parenting.

Managing family resources, schedules, and communication can be overwhelming for parents, leading to inefficiencies and missed opportunities to stay organized.

FamHub Network needed a centralized platform that simplifies resource sharing, task coordination, and notifications while being easy to navigate for users with varying levels of tech proficiency.

The challenge was to design an intuitive website that caters to diverse family structures, ensuring a seamless and enjoyable experience that enhances everyday parenting tasks.

User Research and Personas Conduct research to identify the needs and challenges of parents seeking efficient tools for family planning and resource management. Create personas for expectant parents, busy families, and caregivers managing multiple schedules.

Intuitive User Interface and Experience Design a clean, visually appealing web interface with a focus on user-friendly navigation and seamless interactions. Emphasize clarity to help users plan and manage tasks with minimal effort.

On-Demand Resource Planning Develop features that allow users to access and manage family resources, such as schedules, budgets, and shared responsibilities, in real-time.

Smart Notifications and Reminders Implement intelligent reminders for important milestones, appointments, and deadlines, tailored to each family’s unique needs.

Dynamic Checklists and Task Management Provide customizable checklists and collaborative task management tools to support family planning and organization.

Search and Filtering Options Enable users to search for and filter resources, tools, and recommendations relevant to parenting and family needs.

Personalized User Engagement Incorporate features such as personalized planning templates, tailored recommendations, and progress tracking to support proactive family management.

Collaboration Features Integrate tools for real-time collaboration, including shared calendars, messaging, and resource sharing among family members.

Mobile Optimization Ensure responsive design and touch-friendly interactions for seamless access on mobile devices, catering to parents on the go.

Educational and Supportive Content Include guides, articles, and recommendations to support parents with expert advice and actionable tips for efficient family management.

Scalable and Secure Infrastructure Implement secure user accounts with options for scaling features as family needs grow, ensuring data protection and privacy compliance.

Conducted user interviews with parents to uncover challenges in managing family resources, scheduling, and communication.

Analyzed business objectives to align the platform with the goal of simplifying parenting tasks and enhancing family collaboration.

Researched competitor platforms like FamHub Network to understand industry trends, user expectations, and gaps in existing solutions.

Reviewed parenting blogs, forums, and surveys to gather insights into the daily routines and needs of modern families.

Identified user personas and core use cases to ensure the platform addresses a wide range of family dynamics and scenarios.

In the wireframing phase, I focused on designing the structural layout of the FamHub Network platform to create an intuitive and functional framework. Using low-fidelity wireframes, I mapped out essential pages and user flows, including a family management dashboard, resource marketplace, product detail pages, and a streamlined checkout process. Each layout emphasized simplicity, clear navigation, and alignment with the needs of modern families, providing a strong foundation for refining the platform's user experience.

For FamHub Network’s parenting platform, I designed a user-friendly interface that balances warmth and modernity to resonate with busy families:

Color Palette: A soothing combination of pastel pinks (#FFA4BA) and soft neutrals to create a welcoming and supportive atmosphere, paired with accent colors for actionable elements.

Typography: Clean and modern sans-serif fonts for enhanced readability, using Montserrat for headings and Roboto for body text to maintain consistency and clarity.

Imagery: Custom illustrations and icons depicting family activities, collaboration, and organization to foster a sense of connection and trust.

Layout: A spacious, grid-based structure that emphasizes simplicity, allowing users to quickly access resources and navigate the platform.

Interactions: Subtle hover effects and animations to guide user actions and make interactions feel engaging without overwhelming.

I developed an interactive prototype for FamHub Network’s parenting platform to simulate the user journey and key interactions.

User Testing: Conducted testing sessions with parents and caregivers to gather feedback on usability, ease of navigation, and overall design flow.

Iterative Improvements: Refined core features, including the resource marketplace layout, shopping cart functionality, and community connections, based on user feedback.

Navigation Enhancements: Simplified the menu structure to ensure quick access to essential pages like family management tools, e-commerce sections, and user profiles.

Visual Adjustments: Optimized color contrasts, button sizes, and typography to enhance accessibility and clarity for users of all ages.

Interactive Features: Tested and polished animations and transitions to create a smooth and engaging user experience.

Finalization: Incorporated feedback to improve the overall flow, ensuring the platform met the diverse needs of modern families effectively.

My solution was to design a comprehensive and intuitive platform that simplifies family resource management and enhances connectivity among users. The design focuses on usability, accessibility, and a seamless user experience. Key UX/UI features included:

Family Management Tools: A dashboard to organize schedules, track tasks, and manage notifications, empowering families to streamline their daily activities.

Resource Marketplace: A user-friendly marketplace with advanced filters, personalized recommendations, and detailed product pages for easy discovery and purchasing.

Community Engagement Features: Group discussions, direct messaging, and forums to foster connections and build a supportive parenting community.

Effortless Checkout Process: A simplified checkout experience with minimal steps, clear progress indicators, and multiple payment options.

Mobile-First Design: A responsive design ensuring smooth performance on both desktop and mobile devices, meeting the needs of busy parents on the go.

Product Detail Page: Highlighting essential product information, customer reviews, and related items to help users make informed decisions.

Shopping Cart and Checkout Pages: Designing a smooth cart review and checkout process with options for multiple payment methods and guest checkout for convenience.

Order Management: Creating a user-friendly order tracking page with clear updates on purchase status and delivery timelines.

This solution was tailored to address the challenges of modern parenting while delivering a platform that feels supportive, efficient, and easy to use.

The Figma file for FamHub Network features high-fidelity designs and interactive prototypes, showcasing an intuitive e-commerce parenting platform. It is structured into sections that highlight user flows, key screens, and reusable components, allowing for smooth collaboration and efficient developer handoff.

Click the Figma icon in the bottom left to open the file and review wireframes, final designs, and interactive prototypes.

Explore the interactive Figma prototype to experience the design in action.

During the Testing phase, I conducted comprehensive usability testing to validate the design of the FamHub Network platform. This involved gathering feedback from real users to uncover any usability challenges and areas for refinement. To gain deeper insights into user interactions, I utilized heatmap analysis to visualize engagement with key features, such as resource management tools and notifications. The data from user testing and heatmaps informed final adjustments, ensuring that the platform was user-friendly, intuitive, and optimized for family resource management.

Casi, FamHub Network, was incredibly collaborative throughout the design process, offering valuable insights and feedback at every stage. Their clear communication and willingness to embrace new ideas made it easy to align our objectives and create a design that truly reflected their vision. This strong partnership ensured that the final platform was not only effective but also exceeded expectations, resulting in a solution both the client and I were proud of.

Enhanced Family Collaboration Features: Introduce collaborative tools that allow family members to share resources and track family-related activities, fostering stronger connections and better coordination.

Personalized Resource Recommendations: Implement AI-driven recommendations for managing family resources, such as tailored suggestions for budgeting or event planning based on user behavior.

Advanced Notification Customization: Enable users to customize their notification preferences more extensively, allowing them to set reminders and alerts based on specific family activities or milestones.

Mobile App Integration: Develop a mobile version of the platform to provide on-the-go access, ensuring users can manage family connections and resources anytime, anywhere.

User-Generated Content: Introduce a feature for users to create and share custom resources, such as family schedules, meal plans, or event ideas, fostering a more engaged and creative community.

The FamHub Network platform led to a significant improvement in how families managed their resources and connections. Key metrics showed increased platform engagement, with more users actively tracking and sharing family activities. User feedback highlighted the intuitive design, with many praising the easy access to key information and the helpful notifications.

The user-focused design of FamHub Network made it easier for families to stay organized and connected, enhancing both productivity and communication. The platform's success underscores the powerful role of UX/UI design in creating solutions that improve everyday life and strengthen family bonds.