Self-Custody Trading Product Design System

The last thing you need as a startup founder?

Hiring a bad product (UX) designer.

You have to chase investors. You have to coordinate sales team. You have to create a marketing strategy. You have to come up with a sustainable business plan. You have to ensure everything is executed within the deadline.

And it’s all for nothing,

if the designer creates a bad user experience.

I had a great opportunity to work on a design for a self-custody trading app.

The client reached out because they didn’t like the visual look and UX of their existing product.

I started from the foundation,

by asking the client a lot of questions.

• About the product • About future users • About the competitors • About client preferences • About potential challenges • About their vision and goals • About their visual style preferences • About the issues with the previous design

Then I started defining the visual language by creating multiple variations for 2 main screens in the app.

After we agreed on the style, I started researching and analyzing the most popular competitors.

I picked the ones that had the most user satisfaction.

Then I analyzed user flows, app navigation, proportions of design elements, screen layouts, etc.

With these insights, I was ready to start building the new design system and the first flows of the platform.

5+ months later:

• 150+ screens designed • 60+ components • 15+ user flows

The results:

- A client who is even more confident in their product - Users who engage with the product every day - Investors interested in funding its growth

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Need a designer for your SaaS or fintech product?

➡️ DM me "product designer" and claim free 15-minute consultations.