Brand Identity Design for Activewear Brand [ARIS]
Keren Jamgbadi
LOGO & BRAND IDENTITY DESIGN FOR ARIS ACTIVE
Brand Overview
Logo Wordmark Explained.
Custom Wordmark Logo designed to be minimal, adaptive, and premium, without sacrificing the brand's message.
Custom Logomark/Logo Icon Explained with Original Sketches.
Custom Brand Mark/Logo Icon designed to reinforce the brand's grit and vibrance.
The sharp edges and curves reflect motion and action, and the overall shape draws inspiration from Greek Mythology, which inspires the whole brand.
Other Logo Variations in the Logo Suite.
Additional logo variations to complete the Logo Suite and increase the brand's options.
Brand Color Palette Inspired by Audience Personas and Brand Message.
Bold color palette to help establish difference in the fitness industry, which tends to me monotonous.
Custom Brand Typography with Versatile Font Selection.
Simple sans-serif and serif brand typography selection, that's easily adaptable to any digital or print style.
This was necessary for a brand with the potential to work on various media.
Thanks for viewing :)
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Posted Jun 10, 2025
This project involved setting up and designing the strategy, custom logo, and overall visual identity of a fitness brand breaking out in a very saturated market
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Timeline
Oct 2, 2023 - Dec 30, 2023
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