Puszta Media Group [PMG], formerly known as 'Bolt Socials' is a family run digital marketing and social media management agency.

After their starter years in the industry, getting millions of views and interactions for the various brands they managed, they figured it was time for a brand refresh - to look the part of their success.

Their visual identity no longer reflected the quality and success of their brand and the services they offer.

To design a modern, memorable, relevant, and timeless logo that looked and felt like a premium but connected brand.

The first step in every design project is to figure out the style or "vibe" to build on.

PMG sent over a "P3" sample, and after a brief chat, we settled on "PMG" as the brand identifier and base of the logo.

So the next step was for me to design something that hit all the brand keywords [fresh, bold, fun, family, professional], and fit the "merged" concept from their initial idea.

The final logo was this soft but distinct wordmark that positioned the brand in the right light.

To help maintain this new "fresh" identity, I threw in a vibrant color palette.

And that's the process of PMG's brand refresh.