FIVE - NINE Brand Identity | Streetwear Fashion Brand
Keren Jamgbadi
'Five - Nine' is the ultimate Outlaw.
The Job?
Come up with a name, strategy, and visual identity that embodied the very essence of the brand - grit, heart, and style.
As the sole brand strategist and designer on the job, I was in charge of making it all come together.
From research and analysis, to carefully crafting the brand's name, logo, colour palette, typography, photography, and even texture.
It all had to say the exact same thing - this is a brand for the outliers.
The final results?
Well, take a look for yourself.
View the brand's style in play.
Custom distressed text logo with the brand name
The name Five to Nine, officially 'Five - Nine' is a reflection of the brand rejecting society's structures.
Outside of it standing against just societal standards like office hours, it also embraces the lifestlye that comes outside of that.
Brand poster
The posters have a noisy and almost retro feel to them
Social media templates in brand colour palette, featuring custom brand icons and photography style
The brand photography is rough and focuses on the lifestyle, featuring street photography and grainy pictures.
Package design
The brand's packaging keeps it simple, with the brand colours and logo design.
Distressed streetwear billboard/poster
Custom illustrations were designed to add and abstract element to the brand's visual identity.
Embroidered stitching of the brand logo
Brand packaging
The packages also feature different variations of the 'Five - Nine' brand logo.
Label and custom t-shirt design
The pixelated t-shirt design is supposed to look rough and stand out as a piece that welcomes imperfection.
Custom t-shirt design
Distressed billboards
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Posted Feb 6, 2023
FIVE - NINE is brand that rejects conformation and subtlety, and the job was to create a brand strategy and visual identity that did jut that.
