AI Partnerships Corporation's SEO Content Strategy

💼 The Client

AI Partnerships Corp. (AIP) is a B2B affiliate network that connects AI startups to businesses seeking AI solutions.

After reaching out to me, we were able to more than double their affiliate network and online presence, securing their spot in AI thought leadership.

🏔 The Challenge

Here's how.

We all need content in order to compete in today's evolving world of thought leadership, content overwhelm, and digital minimalism. AIP knew it when they first reached out to me on LinkedIn.

They used this knowledge to play on their unique marketing positioning: AIP Isn't an AI startup themselves, but a strategic relationship manager in the complicated, emerging world of AI.

Ultimately, they knew they needed to take a thought leadership approach with their content marketing.

The only problem?

All of their content was stuck in their heads.

AIP had everything they needed to create amazing content in their heads; they just needed someone to make sense of all of it. This is where I stepped in.

✅ The Solution

When dealing with Subject Matter Expert (SME) content, there's a fine line between informative and straight-up boring. The truth about content marketing is that the same facts can be written in a million different ways.

How do you honor an SME's expertise without gouging your own eyes out from boredom?

A content system to force focus.

Technical minds are absolutists — this is both their greatest strength and greatest weakness.

That said, it makes systemizing marketing in technical subjects super simple. When everything is either A or B, right or wrong, then marketing can be the same.

As the consultant, I chose to frame the project based on milestones:



🔍 The Process

This might shock you, but most content writers don't just write content.

"Content Writer" and "SEO Writer" are certainly misleading, but the reality of my work is much more complex.

With one SEO blog post, comes...

✅ Competitive Analysis

✅ Keyword Gap Analysis

✅ SEO Content Strategizing & Planning

✅ Content Creation Project Management (screenshotted above)

✅ Content Editing

✅ Final SEO Tweaks

All of which take more than a few hours to learn how to do effectively.

Now, I'm not saying every writer does this. But if you aren't providing your writers with keywords, word counts, SERPs, competitive analysis, and internal links... Your writer is likely doing more than you think.

Now multiply that by 3 every week.

Maintaining a high level of production is not just a matter of strategy. Producing content is an evergoing machine of research, writing, editing, and editing again.

Luckily, this is a process I've spent my entire career refining for myself.

Transferring that knowledge into a structure I could show the client was a simple matter of laying out expectations for everyone in advance.

And the results speak for themselves.

📈 The Results

Within the first articles we sent, the team was on fire with excitement:



By the time we were six months into our content production, the client was ready to take it to the next level. As we continued to produce better and better content, we were entrusted with even bigger projects: industry reports.

The AI Snapshot 2022

The AI Snapshot 2022

An industry report written for business owners & investors looking into AI innovation.



But that's a project for another case study.

📝 The Writer

Hey, if you're still here, chances are you need content help. Am I right?

Well, I'm not going to hold back here: I'm a writer of 4+ years always eager to explore new SEO content projects with AI startups, technical services companies, or anything in between.

Reach out to me here on Contra or check out my website here.

✍️💜