Ampersand Technology is an Alaskan cybersecurity & technological services company that aims to be Uniquely Human.

Over the past two years, we've been working together to build their topical authority via their blog content and website copy. Recently, we published a pillar blog post on their website: What is Cybersecurity in Today's World?

Vague subject, much? Here's how we covered it.

In a place as fascinating as Alaska, Ampersand faces a lot of unconventional problems trying to take care of all their clients' cybersecurity needs. Whether the weather causes power outages or cables simply breaking — the winter cold and technology don't bode well together.

Armed with this knowledge, we published a more specific blog post "warming up" the small business audience to the topic the month before. That primed them for the added complexity of all the cybersecurity basics.

The end result? A 2,700-word Cybersecurity 101 Guide for Small Business Owners (but in blog form).

Read the guide for yourself and give me a shout if you like what you see:

Orrr you can always follow me on LinkedIn for more weekly content creation strategies & saucy B2B marketing takes.