Before and after: The Curl

Before and after: The Curl Artist website redesign.

The goal was not simply to make the website look more modern. It was to help visitors immediately understand the value of the salon, feel confident in the experience, and move more naturally towards booking.

I improved the visual hierarchy, typography, imagery, content structure, and overall customer journey—while giving The Curl Reset experience a stronger place within the brand story.

The result is a clearer, calmer, and more elevated digital experience that better reflects the expertise and intentional care behind the business.