NIRU Strength Studio Brand Identity

NIRU Strength Studio Brand Identity by FLM Studio

NIRU is a modern Pilates and strength studio created to feel more like a boutique hospitality space than a traditional gym. FLM Studio built the brand around calm, connection and intentional movement, creating a space where strength feels grounded, accessible and quietly empowering.

Strength meets softness. Warm, tactile and considered. The identity balances a premium wellness aesthetic with an approachable sense of community and connection.

A complete brand identity spanning strategy, creative direction, visual identity, art direction, social templates, signage and physical studio touchpoints.

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