JOE & THE JUICE 20th

JOE & THE JUICE 20th Anniversary Artwork by FLM Studio

To celebrate 20 years of JOE & THE JUICE, FLM Studio created a bold, hand-illustrated artwork celebrating two decades of energy, flavour and community, while staying rooted in JOE’s distinctive visual world.

Hand-drawn. Playful. Unapologetically indie. Packed with JOE-themed motifs, expressive characters and playful concepts, the artwork was designed to feel vibrant, energetic and unmistakably JOE.

A bespoke illustration created for JOE’s signature pink cups, with applications across packaging, social media and limited-edition merchandise.

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