Enhancing User Experience of Memo'd Onboarding
Lilianka Julian
Project-Cover
About
Memo'd is a web and iOS content service that aims to inspire the digital community. However, they experience significant user registration drop-offs and incomplete onboarding.
Challenge: Decreasing user drop-offs during the email registration and onboarding.
Timeline: July, 2022-November, 2022
Problems to solve
80% of users drop out of onboarding.
Some users prefer social logins over email, conflicting with business strategy.
Guest users tend to choose secondary buttons, hindering business efforts.
My roles and responsibilities
Product design and strategy.
UX research and data analysis
Outcomes
35% Decrease in time on task.
Redesign 5 steps removed from user journey flow.
15%Increase in task success rate.
Project deliverables
User persona designs.
Sign-up and onboarding low-fidelities.
High-fidelity redesign in collaboration with Estefanía Farías.
Future POC ideas and low-fidelities based UX Research.
project-deliverables
Results
Reducing significantly the amount of steps of the user flow, creating a more smooth and organic onboarding process that lead to outstanding outcomes:
35% Decrease in time on task.
15%Increase in task success rate.
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Posted Jan 2, 2024
Implemented product discovery and research practices to uncover the steps that where making the users uncomfortable during onboarding.
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Clients
Memo'd
