The number 1 Japanese streaming service with an extensive catalog of series, dramas, movies, books, and more. It is majority-owned by U-Next Holdings and minority-owned by TBS Holdings and Hakuhodo DY Media Partners.

Multi-media ecosystem for enjoying videos and books.

Open library catalog for navigating genres.

TVOD, Cinema coupon exchanges and point systems.

Designing an effortless search using autosuggestions.

Feb, 2022 - May, 2022

Web, TV, iOS and Android apps

U-NEXT was facing problems with their search engine and their active goals of updating the design system and implementing advanced HCI like Autocomplete with elastic search methods.

1 UX/UI Designer

1 Developers

1 PO | 1 UX Researcher

...We reported to

Principal of PO

Business stakeholders

4 Development leads

Bench marking and competitor analysis.

Stakeholder interviews and consultation.

Design system iteration and phase versioning for Web and TV.

Wireframes for iOS, Web, and TV.

High-fidelity design and Pilots for iOS and Web.

Guided another product designer to create high-fidelities and pilots for TV.

Made design solutions for all devices including TV and Web.

Got Buy-in from business and important stakeholders.

Reduced the project timeline to 4 months

I was able to collaborate with very passionate people that had the most high interests in making the service better.

Redesign of an established service is a long process, and this game me the opportunity to deeply learn the value of iteration and service versioning.