The number 1 Japanese streaming service with an extensive catalog of series, dramas, movies, books, and more. It is majority-owned by U-Next Holdings and minority-owned by TBS Holdings and Hakuhodo DY Media Partners.

Multi-media ecosystem for enjoying videos and books.

Open library catalog for navigating genres.

TVOD, Cinema coupon exchanges and point systems.

Designing an effortless search using autosuggestions.

Feb, 2022 - May, 2022

Web, TV, iOS and Android apps

U-NEXT was facing problems with their search engine and their active goals of updating the design system and implementing advanced HCI like Autocomplete with elastic search methods.

1 UX/UI Designer

1 Developers

1 PO | 1 UX Researcher

...We reported to

Principal of PO

Business stakeholders

4 Development leads

Bench marking and competitor analysis.

Stakeholder interviews and consultation.

Design system iteration and phase versioning for Web and TV.

Wireframes for iOS, Web, and TV.

High-fidelity design and Pilots for iOS and Web.

Guided another product designer to create high-fidelities and pilots for TV.

Made design solutions for all devices including TV and Web.

Got Buy-in from business and important stakeholders.

Reduced the project timeline to 4 months

Having empathy for business stakeholders and developers gave us a lot of insights that crafted the needed strategy to uplift the project.

Due to complications with TV and other projects, we couldn’t launch in all devices, but gave me the opportunity to lead the design process for TV and delegate the work.

Sometimes simplicity is best, and product teams can create great things when using the current tech we have for innovation.