Industry: Beauty education Platform: Kajabi Scope: Course sales landing page

Glam Aura Academy needed a page that did one thing well: get interested visitors to book a free 2-day demo class. Course pages often try to say everything and end up converting no one, so I built this one around a single action and let every section support it.

The palette is soft blush gradients with a strong crimson button. The softness suits a creative, beauty-focused audience, and because the crimson button is the only strong red on the page, it is easy to find at any scroll depth. Elegant serif headlines add a premium feel without making the page heavy.

Hook and urgency: a headline built around earning potential (“Skill That Pay You What You’re Worth!”), with a countdown timer and limited-time offer in the first screen.

Video: a large nail-art image with a play button, to add motion and personality early.

Course highlights: an accordion covering key highlights, skills, who it’s for and eligibility, which keeps detail available without overwhelming the page.

Free bonus block: a free nail kit and eyelash extension course, with the value stated in rupees for the local audience.

“What You’ll Learn”: a conversational letter-style section that answers the doubts a prospective student has, followed by four icon benefits (focused training, expert instructors, fast learning, supportive community).

Value argument: a section on why undervalued nail art is worth learning, to move visitors from curious to convinced.

Testimonials, founder message and about section: trust-building and a human face before the final ask.

FAQ accordion: objection-handling right before the last call to action.

The same CTA, repeated: “Book Your Free 2-Day Demo Class” returns after each major section, so a visitor never has to scroll back up when they decide.

Urgency near the top and again in the offer card: the timer appears twice, once in the hero and once beside the course details, where the decision actually happens.

A low-commitment offer: leading with a free demo class lowers the barrier compared with asking for enrolment immediately.

The full landing page was designed and delivered to the client.