Client: Glenn Llopis - leadership author, founder of the Glenn Llopis Group Platform: KAJABI Scope: Full long-form sales/landing page for book pre-order, free chapter lead capture, and masterclass upsell

Glenn needed a landing page built to do one job well: convert visitors into book pre-orders, while giving less-committed visitors a lower-friction path in (a free chapter download) rather than losing them entirely. The page needed to carry the emotional weight of his core message, that burnout isn't the real problem, lack of conviction is, without reading as generic self-help copy.

A high-contrast red-and-black palette, paired with bold condensed typography, gives the page an intensity that matches the book's thesis, this isn't a soft, inspirational tone, it's confrontational on purpose ("You're not burned out. You're unfinished."). A repeating red CTA bar running through the page keeps the pre-order action always one scroll away, rather than confined to the hero.

The page builds a full persuasion arc rather than stacking generic sections:

Hero- book cover render + immediate pre-order and free-chapter CTAs

Problem agitation - reframes "burnout" as "unfinished," creating tension before offering resolution

Five-point framework - "What you'll learn," giving skeptical visitors a concrete reason to believe the book delivers

Social proof - named reader testimonials (Jeff Blue, Jody Fawcett, Arthur L. Valdez Jr.) placed after the framework, not before, so trust lands right when a visitor is deciding

Author authority - Glenn's background and credibility, reinforcing why he's qualified to make these claims

Masterclass upsell - a secondary offer for visitors ready to go deeper than the book alone

Rather than a single CTA, the page offers four: Pre-order, Download a free chapter, Join the waitlist, Take a free assessment, letting visitors self-select based on how ready they are to commit, instead of forcing an all-or-nothing decision.

The page launched and is live driving pre-orders and free chapter downloads for the book's release.