Banking WebApp

Natalia Martin

Brand Designer
UX Designer
UI Designer
Figma
I recently completed a design challenge as part of the recruitment process at a fintech company. The brief was to redesign the interface (also responsive) and create new features for an online banking system to help customers better understand their credit/debit card usage and behaviour. I was asked to present an interactive prototype including the homepage and the workflow of the most important function.
This case study will provide an in-depth look at my design process and the rationale behind my decisions, as well as the considerations that informed them.

Colo palette

We have integrated the primary colour of the logo into the colour palette, and included two variations of the primary tone to provide some dynamism and playfulness to the components of the app.
Project process
Given the tight project schedule and that I was in charge of all stages, I adopted the double-diamond design process, moving quickly through the phases of problem understanding, solution divergence, decision making, prototyping/testing and delivery of the result.

Defining solution

Rather than immediately undertaking user research, I initially conducted research into the fintech market with the objective of identifying potential areas for improvement in online digital banking products.
Secondary research As people today move faster to digital channels and use the internet for daily use more frequently than yesterday, most banks already have digital banking platforms. The majority of banking and financial products have already reached a high level of functionality and offer a similar range of services to their users.
User research To ascertain user opinions and identify their requirements, I conducted an online survey using SurveyMonkey to collect responses and data. The survey included a series of basic questions designed to gain insight into the consumer user of Coro Bank's services. It also included more in-depth questions aimed at understanding the problem.

User persona

Redefining the problem

Based on the information I have gathered and synthesised, I have been able to redefine the original problem as follows:

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