iRobot - Air Purifiers App and Website

The project was planned to be launched 4 months after the acquisition but was moved to almost 16 months to add all the changes and new features to the product. The team has worked hard on the project to bring the project forward with exceptional quality despite the inconveniences encountered along the way.

The redesign of the website was done in the background and quickly to focus on the main project: the app.

This was because the main function of the website redesign was to inform the current users of the purifiers, those who knew and had bought the Aeris Health or Aeris Cleantec brand, that this brand had been acquired by the Roombas' company, iRobot. Also, it should be noted that this domain would be redirected to the main website once the new iRobot branded air purifiers had been released and the app had been launched. ‍ So the redesign was based on adapting the current website of the purifiers with a visual similar to that of the home cleaning robots.

The project was carried out in almost 3 months and it had to be taken into account that it was going to be developed from scratch, as the Aeris website was made with WordPress and the new one had to follow the same guidelines as the main website.

Opportunity to work with the UI and visual design team to create sketches and final artwork for the app. Some of my work involved creating isometric illustrations to be used in the onboarding and other screens to help describe the content. This included creating people, animals, plants and furniture. I also helped to create 3D environment scenes.

Results and impact: We saw a 20% increase in the conversion rate, we also found that a high number of users who had both Roomba and purifier products used the new features where they could manage both products to get the most out of their home cleaning project. In addition, the significant changes to some of the features and screens in the app led to a decrease in the number of questions about how the platform worked, especially the onboarding, which initially seemed unclear to users.

Key challenges and lessons learned: It was my first time working on such a large team and project with such a short deadline. Although I was initially very nervous about the change and adapting to the new company, I soon learned to trust my colleagues. I also learned that active communication and short daily meetings were essential to ensure the success of the project. In addition, I was able to actively participate in both the UX and UI teams and contribute new ideas, which from a personal point of view made me feel valued and part of the team.