Global Recyclage du Nord - Art Direction V2.0

Global Recyclage du Nord                                                                                                            Copyright © Made by Reda 2022                             

Year           Project Type                  Role 

2022           Rebrand                         Art Direction & Design

Global Recyclage du Nord

Brand & Art Direction

Global Recyclage du Nord is one of leaders in the North region, in terms of management and valuation of Industrial Waste, as well as one of the most involved in terms of Environmental Protection.

They support local authorities throughout the entire value chain; from collection, sorting to recycling or trading. Ever more innovative solutions are deployed to transform waste into primary and secondary materials or into renewable energy, allowing local authorities to be part of the sustainable development of their territory and to benefit from new sources of income.

Role Art Direction & Design.

Visual Brand development.

Challenge

Re-imagine the brand in a new modern setup, balancing the old and new, while retaining its brand equity,

Creative Direction

I Decided to create a flexible brand system that can decompose to reusable elements which will help the brand propagate to other mediums & platforms easily, while having a strong mark/icon that can be used in multiple ways and make the brand easily recognizable.