InterContinental Visual Rebranding

InterContinental Unofficial Rebranding

This hotel is one of the biggest chains of luxury brands around the world! Their logo was last updated in 2002 and I thought it's about time to give it a refreshment! ⠀ ⠀ The concept is basic to maintain brand equity which is the capital "I"!  But with a bit of concept and logic behind it to give it more perspective.⠀

Disclaimer

This is a fictional project! IHG & Intercontinental has nothing to do with it, it was not commissioned, and it was created for practice purposes only!