The Grind - Coffee Branding

The Grind                                                                                                                                        Copyright © Made by Reda 2019

Year           Project Type               Role 

2019           Brand Identity             Art Direction & Design        

       

The Grind - Coffee Branding

Branding & Art Direction

A very dynamic brand identity for the Seattle-based brand that specializes in all Coffee-related industry, with a flexibility to adapt to all mediums and new opportunities.

Client — The Grind

​​​​​​​Designer & Art Director — Reda Bouaassoul

Brand Story

The Grind is an actif brand in the coffee business! With two sub-brands of a Coffee Shop and Coffee Beans .

Based in Seattle, WA with five locations so far. It's a brand that prides itself on natural and local ingredients.

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Creative Direction

We tried to create something that reflects the brand essence and feel, with a textured logo composed of an organic yet geometric shape, to convey the natural and local feel but also appeal as a professional business.

Due to the excessive use of brown colors in a lot of coffee shops around Seattle and to stand out, we used the blue color derived from the color of the flag of Seattle for the coffee shop, and the orange for the coffee beans, and a settle yellow for the brand.